A practical guide for leaders who want to grow profit and have a positive impact on the world.
Included in the book:
The '7 Ps' and the Pqualizer - a systematic and measurable approach to make your business more purpose-led and profitable at the same time.
Examples of inspiring businesses that have embedded purpose in their DNA, and who are making it work.
The case for "doing more": why all business leaders have their role to play, and why it is never too late to begin.
MEET THE AUTHORS
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Nikky Gatenby
Author of Amazon Best Seller, Superengaged, Nikki Gatenby is an experienced non-exec director and qualified cognitive behavioural coach. Having led successful marketing agencies in London, Paris and Brighton, with a track record of taking them global, Nikki exited her last agency in 2019 and is now an in-demand Agency Specialist Non-Exec Director. With people and engagement as high priorities, Nikki has been named one of the Corporate Rebels Pioneers in recognition of progressive thinking, one of the 'Top Inspirational People' in the agency industry 2020 and in the Timewise Power50 for progressive working practice.
Nikki works with agency founders and leaders to make their good agencies, great, bringing a unique dimension to helping the Board set their strategy, alongside coaching leadership teams to deliver on it. She also brings a massive dollop of humility to the table, focusing on purposeful agencies as well as those who would like to grow their positive impact on the world, hand in hand with making money.
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Neil Witten
Technology evangelist and entrepreneur Neil Witten created the award-winning creative digital agency, Bite Studio working with startups and corporations to design and build forward-thinking systems and innovative new businesses. After selling the business in 2014, he co-founded StoryStream, a content marketing platform used by global brands including Porsche, Volvo and Toyota. StoryStream helps companies make their marketing more honest, and more human by including the voice of their customers and fans at scale. Today, he spends his time helping business owners create their dream companies, alongside his regular podcast LifeDoneDifferently (lifedonedifferent.ly), which explores what drives people to get out of their comfort zones and create inspirational stories.
Neil is passionate about the positive impact that purpose-led businesses can have on the world. He’s a regular speaker, and commentator on the rapid change of technology and how that both impacts our world and presents opportunities to enhance it.
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Tim Healey
After over 20 years touring the globe as a cutting-edge techno DJ/Music producer and record label owner, Tim Healey flipped his career and turned his self-taught entrepreneurial skillset to marketing.
Having worked both agency and client-side, with brands, think-tanks and ad agencies (including Google Creative Labs, YouTube, McCann, BMW and Disney), Tim now works with business leaders as an outsourced Marketing Director.
Through diagnosis, strategy and tactics, he applies a combination of academic best practice and experience to ensure that brands get the marketing results that they deserve.
As “Little Grey Cells”, for MAD//Fest Insight, Tim interviews the world’s most creative senior marketers, and his monthly breakfast briefings bring together the UK’s leading marketing minds to share knowledge and insight.
Tim believes that great purpose-led marketing can drive positive behavioural change and contribute to the global movement for greater good.
25% of the profit from sales of this book will be donated to Global Citizen, a movement to defeat poverty, demand equity and defend the planet.
Better Business on Purpose (BBOP)
A movement for change, driven by leaders and founders with soul, who have taken a deliberate decision to balance making money with creating impact, and being a force for good.
Leaders who align with these principles give equal weight to the 7 Ps and can consider their business to be a BBOP:
Purpose • Positioning • People • Product • Profit • Planet • Platforms
This book is for you if you wake up in the morning thinking:
‘Am I driving my business or is it driving me?'
'How can my business be better - operationally and ethically?'
'Can my business be simultaneously more purposeful and still continue to turn a tidy profit?'
'I want my business to be more purpose-led, but I don't know how or where to start'
